HX: The Hotel Experience 2022 Sessions

Sunday, November 13, 2022

12:00 p.m. – 1:00 p.m.

Hotel Finance 101

Jonathan Falik, Founder and CEO of JF Capital Advisors, leads a highly informative session designed to demystify the terminology and acronyms used in hotel financial statements and investment analyses. Topics include hotel operating metrics and margins, investment metrics and analytics, and credit- and debt-related terminology and metrics.

Speaker: Jonathan Falik, Founder and CEO, JF Capital Advisors

2:00 p.m. – 3:00 p.m.

What to Know Now to Prevent and End Human Trafficking

Awareness of human trafficking starts with two foundational elements: prevention of human trafficking and protection of exploited persons. In a session from The Blue Campaign, learn what’s critical now to end human trafficking and reduce victimization within vulnerable populations—especially regarding hospitality. As a national public awareness campaign designed to educate the public, law enforcement, and other industry partners to recognize the indicators of human trafficking, and how to appropriately respond to possible cases.

Speaker: Tom Ruck, Senior Advisor for The Blue Campaign, U.S. Department of Homeland Security Office of Partnership and Engagement

3:30 p.m. – 4:15 p.m.

The Key to Workplace Culture: Developing Emotionally Intelligent Leaders

In a world of uncertainty, and with hospitality operators facing enormous challenges and struggles related to staffing, it is more important than ever to lead our teams the way they would like to be led. Learn how to create and foster great workplace cultures by focusing on emotional quotient (EQ), empathy, and the transformational power of leading with gratitude—all building blocks of success.

Speaker: Nick Boulas, Director of Leadership Development, BBL Hospitality

Monday, November 14, 2022

11:00 a.m. – 11:45 a.m.

Guest Experience Now: Creating Immersive, Interactive Hospitality and Cultural Spaces

Hospitality has the power to offer incredible cultural immersion by creating sensorial, highly-designed experiences–and the power to profit immensely from those experiences. How can the hospitality industry include communities and cultures it seeks to honor in both the design and profitability of culturally immersive properties? Learn the essential principles behind immersion, co-creation, and interaction.

 Speaker: Amelia Falco, Creative Director, Local Projects

12:30 p.m. – 1:00 p.m. 

The Power of Branding for Hospitality Success

Never underestimate the power of branding in the highly competitive hospitality landscape. Kevin Philip, an alumni of Starwood Hotels & Resorts, shares lessons learned from years of hiring top-tier branding agencies—and rebranding Luxury Collection, W Hotels, and more. For over a decade, he has honed the Stellabean methodology, perfecting the process of bringing hospitality brands to life, clearly and effectively, through nurturing and listening, strategy and research. Explore the impact of branding on messaging, service culture, guest experience, and ultimate success.

Speaker: Kevin Philip, Partner, Stellabean

1:30 p.m. – 2:30 p.m.

Marketing and Messaging: Using Emotive Engagement to Drive Revenue

The world and media have changed the way people engage with businesses. To earn loyal consumers, it is your responsibility to ensure that the guest feels like you know, understand, and are speaking to them directly through your omnichannel marketing strategies. Join Rich Tuckwell-Skuda to learn art of building a multi-channel marketing campaign that bridges PPC display, social retargeting, remarketing, Meta, and PR through emotive engagement to maximize revenue and loyalty.

Speaker: Rich Tuckwell-Skuda, Founder and CEO, Anything Hotel

Sponsored by: Anything Hotel

3:00 p.m. – 4:00 p.m.

Unleashing Profitability: Innovative Revenue Management

Working for an industry disruptor such as citizenM means doing everything slightly differently. Maximizing revenue depends on teamwork, differentiation, and optimization. What if you start each day by influencing and adjusting decisions that RMS made while you were sleeping? How do you manage a smart team, all with healthy work-life balance? How are you able to successfully outperform your competitors? From membership programs to identity and influence, learn tips and tricks on how to do things differently: innovative, automated, profitable.

Speaker: Vlatka Barcan, Revenue Director, US, citizenM