Why Exhibit | The Hotel Experience

Why Exhibit

Connect with industry decision makers, host in-person meetings with your clients and generate powerful new leads at HX: The Hotel Experience.

The HX conference and expo serves as a community for hotel and restaurant professionals, offering unparalleled access to market leading operators who are committed to sharing education, solutions, creativity and innovation in order to deliver extraordinary guest experiences and improved industry profitability.

Who Attends




Design, Consulting, Purchasing Firms




Where Management & Operations meet to reimaginate the hospitality industry.

About HX


Hotel and foodservice owners, executives, directors and general managers will attend HX.


Exhibitors showcase the latest products and services in hospitality.


Crossover attendees from co-located Boutique Design New York (BDNY)


Net square feet on the exhibit show floor.

I have been pleasantly surprised by HX. This is our eighth lodging-related show this year, and the level of activity in particular has surprised me. It makes sense for us to be here. I can either have sales reps knocking on doors or I can have hoteliers coming to me at a trade show in one place.

David Ginn

vice president of Sales, dormakaba USA Inc., dormakaba USA Inc. - HX 2021 Exhibitor

About the Hotel Industry

Nearly 1,000,000 hotel rooms are located in the Northeast Corridor, the primary region where HX attendees are located. The rooms are represented from 10,390 properties and account for 221.7 million room nights annually.

$53.8 billion + food-service dollars are spent in the Tri-State Area of New York, New Jersey and Connecticut. This area is also home to 68,000 independent restaurants.

We were so grateful to be able to meet several hotel owners, other exhibitors, and catch up with current clients at the show. Our current clients were pleased with innRoad and interested in hearing new features coming soon. Hotel owners were interested in hearing about how innRoad has helped our clients and the main benefits of our software.

Doreen Lucero

Sales Executive, innRoad - HX 2021 Exhibitor

HX Exhibit Categories

Engaged Attendees = Motivated Buyers

Highly coveted buyers and decision makers.

75% + are involved in buying and decision making.

1/3 of all attendees are from companies with 250+ employees.

HX’s marketing reach has expanded to include more leaders and owners from casinos and resorts, independent hotels and the military.

HX attracts senior executives who control purchasing for hotel IT, food and beverage, housekeeping, engineering and other key areas.

Type of Businesses

Bed & Breakfasts

B&I Food Service


Country Clubs


Design Firms

Healthcare Food Service

Hotel & Restaurant Corporations

Independent Hotel & Restaurant Properties

Management Companies

Military Lodging

Multi-unit Owners

Purchasing Companies

Resorts and Spas

Learn why exhibitors at HX keep coming back year after year. It’s about exposure, ROI, and closing deals. Read about past exhibitors…

Avvio Case Study

GP Pro Case Study

Wayfair Professional Builds Customer Relationships at HX

Formerly known as the International Hotel, Motel and Restaurant Show.

Produced and Presented By:

Formerly known as:

The International Hotel, Motel and Restaurant Show