Marketing and Messaging: Emotive Engagement to Drive Revenue | The Hotel Experience

NEW YORK, N.Y. – Attendees at this year’s HX: The Hotel Experience (co-located with Boutique Design New York) had a chance to complement their search for products and services with top-notch education/advice. In case you missed it, HX: The News has a particularly informative presentation (via YouTube) from Rich Tuckwell-Skuda, founder and CEO of Anything Hotel.

The topic is The Art of Emotive Engagement and it’s based on the premise that earning loyal customers depends on helping guests feel understood. Part of that technique involves speaking to customers through omnichannel marketing strategies. Tuckwell-Skuda helps viewers learn the art of building a multi-channel marketing campaign that bridges PPC display, social retargeting, remarketing, Meta, and PR through emotive engagement to maximize revenue and loyalty.